Cookie Policy

Last updated: 01 September 2026

Business: Acura Elite Ltd
Website: www.acuraelite.com
Address: 2 Skinners Lane, Chelmsford, Essex, CM2 8RH, United Kingdom
Email: marketing@acuraelite.com

1. About this Cookie Policy

This Cookie Policy explains how Acura Elite Ltd ("Acura Elite", "we", "us" or "our") uses cookies and similar technologies when you visit or interact with www.acuraelite.com (the "Website").

Our Website is operated using the Shopify ecommerce platform and uses Pandectes GDPR Compliance as our consent management platform.

This Policy explains:

• what cookies and similar technologies are;
• the types of cookies we use;
• why we use them;
• how consent is obtained and recorded;
• how you can accept, reject or manage cookies;
• how third-party technologies may operate on our Website;
• how different privacy requirements may apply depending on your location; and
• how you can withdraw or change your consent.

This Cookie Policy should be read together with our Privacy Policy.

Privacy and cookie laws differ between countries and regions. We configure our consent management system to apply appropriate consent requirements according to a visitor's location where applicable.

The EU General Data Protection Regulation ("EU GDPR") applies within the European Economic Area. Separate but similar legislation, including the UK GDPR and Privacy and Electronic Communications Regulations ("PECR"), applies in the United Kingdom. Other countries and regions have their own privacy laws.

Where applicable, we seek to comply with relevant privacy and electronic communications legislation in the territories in which our Website is available.

2. What are cookies?

Cookies are small text files or pieces of information that are placed or stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies can allow a website to recognise a device, maintain a shopping session, remember preferences, understand how visitors use the website and support functions such as analytics and advertising.

Cookies may be:

Session cookies
These normally expire when you close your browser.

Persistent cookies
These remain on your device for a specified period or until they are manually deleted.

First-party cookies
These are placed by the website that you are visiting.

Third-party cookies
These are placed or accessed by another organisation whose technology is used on the website.

Not every technology used for these purposes is technically a cookie. References to "cookies" throughout this Policy therefore also include similar storage and tracking technologies where appropriate.

3. Similar technologies

In addition to traditional browser cookies, our Website may use technologies such as:

• pixels and tracking tags;
• local storage;
• session storage;
• browser identifiers;
• software development technologies;
• advertising pixels;
• conversion tags;
• scripts;
• APIs;
• device identifiers;
• embedded content technologies; and
• similar technologies capable of storing or accessing information on a device.

The privacy and consent rules described in this Policy apply to these technologies where required by applicable law.

4. Why Acura Elite uses cookies

We may use cookies and similar technologies to:

• operate and secure our Website;
• provide shopping cart and checkout functionality;
• remember your privacy and cookie preferences;
• remember selected country, currency or localisation settings;
• detect errors and technical problems;
• prevent fraud and misuse;
• understand how visitors use our Website;
• measure Website performance;
• understand which pages, products and services are most useful to visitors;
• measure enquiries, quote requests and other conversions;
• analyse advertising performance;
• understand how visitors arrive at our Website;
• improve our Website, marketing and customer experience;
• display relevant advertising;
• build or measure advertising audiences where permitted;
• support retargeting and remarketing campaigns where permitted;
• integrate third-party services; and
• comply with legal and regulatory requirements.

5. Categories of cookies

The categories displayed through our consent management system may be described slightly differently depending on our current Pandectes configuration.

In general, cookies used on our Website fall within the following categories.

Category	Purpose	Consent
Strictly Necessary / Essential	Required for core Website operation, security, shopping cart, checkout, consent management and other services specifically requested by the visitor.	Usually active without consent where permitted by law.
Functional / Preference	Remember choices and preferences and provide enhanced functionality or personalisation.	Consent may be required depending on the technology and applicable law.
Analytics / Performance	Help us understand Website traffic, visitor behaviour, Website performance and how visitors interact with pages or services.	Normally activated only after consent in jurisdictions requiring prior consent.
Marketing / Targeting	Measure advertising, create or measure audiences, provide relevant advertisements, support retargeting and understand campaign performance.	Normally activated only after consent in jurisdictions requiring prior consent.
Consent / Security	Record privacy choices, protect the Website and help demonstrate legal compliance.	May be treated as strictly necessary where required to provide the consent service or protect the Website.

Rejecting non-essential cookies will not prevent you from using the basic functions of our Website, although certain optional features may work differently or become unavailable.

6. Strictly necessary cookies

Strictly necessary cookies are required for functions that are essential to the Website or a service you have specifically requested.

These may include cookies used for:

• maintaining your shopping cart;
• processing checkout steps;
• maintaining Website sessions;
• remembering your cookie preferences;
• maintaining security;
• preventing fraudulent activity;
• load balancing;
• remembering localisation or currency where necessary for the service;
• testing whether your browser supports cookies; and
• protecting forms and checkout processes.

Where permitted by applicable law, these cookies do not require prior consent because the Website or requested service could not operate correctly without them.

They cannot generally be disabled through our cookie preference centre. You may still be able to block them through your browser, although doing so may prevent parts of our Website from functioning correctly.

7. Shopify cookies

Our Website is hosted and operated through Shopify.

Shopify may place cookies or use similar technologies that are necessary to provide ecommerce, shopping cart, checkout, security, localisation, analytics and related functionality.

Examples of Shopify cookies that may be used on merchant storefronts include:

Example cookie	Typical purpose
_shopify_essential	Supports essential store, session, checkout and security functionality.
_shopify_test	Tests whether the visitor's browser supports cookies.
_tracking_consent	Stores privacy or tracking preferences where applicable.
cart	Stores information relating to the visitor's shopping cart.
cart_currency	Supports shopping cart and checkout currency functionality.
discount_code	Remembers an applicable discount code.
localization	Supports localisation of the store to the visitor's selected or applicable region.

This list is illustrative and is not intended to be a permanent or exhaustive list.

Shopify can change, remove or introduce cookies as its platform develops. The current cookies detected on our Website should therefore be checked through our Cookie Declaration and cookie preference tool.

8. Pandectes GDPR Compliance

We use Pandectes GDPR Compliance to manage cookie consent, privacy preferences and related privacy requirements on our Shopify store.

Pandectes helps us:

• display our cookie consent interface;
• determine appropriate consent behaviour based on region where configured;
• block or control non-essential technologies before consent where required;
• record consent choices;
• allow visitors to customise their preferences;
• allow consent to be withdrawn or changed;
• maintain consent records;
• detect cookies and other Website technologies;
• produce our Cookie Declaration; and
• support certain privacy requests and opt-out mechanisms.

When you interact with our cookie banner or privacy controls, Pandectes may process information necessary to record and demonstrate your privacy choice.

Depending on the configuration of the service, this may include:

• an anonymous or pseudonymous consent identifier;
• your selected consent status;
• the cookie categories you accepted or rejected;
• the date and time of your choice;
• the version of the consent configuration;
• limited location information used to determine applicable privacy requirements;
• the URL or Website location from which consent was provided; and
• limited technical data such as a masked or anonymised IP address.

Pandectes uses a first-party consent cookie known as _pandectes_gdpr to help remember a visitor's privacy choices.

The consent identifier associated with this cookie may also be recorded by Pandectes so that Acura Elite can maintain evidence of consent where required.

This processing helps Acura Elite comply with legal obligations and demonstrate that appropriate privacy choices have been offered and recorded.

9. Cookie Declaration and live cookie list

The exact cookies and tracking technologies used by a modern ecommerce Website may change over time.

For example, cookies can change when:

• Shopify updates its platform;
• an installed Shopify app changes;
• we introduce or remove Website functionality;
• an analytics provider changes its technology;
• advertising integrations are changed;
• embedded content is added;
• marketing campaigns are changed; or
• third-party providers update their services.

For this reason, we use the Pandectes Cookie Scanner and Cookie Declaration to provide more detailed information about cookies currently detected on our Website.

Our Cookie Declaration may include information such as:

• cookie name;
• cookie provider;
• domain;
• purpose;
• category;
• expiry or retention period; and
• whether the cookie is first-party or third-party.

Where available, you can access the current Cookie Declaration through the privacy or cookie links displayed on our Website.

The Cookie Declaration should be read together with this Cookie Policy.

If there is a difference between an example cookie listed in this Policy and the current Cookie Declaration, the Cookie Declaration should be used to identify the technologies currently detected on the Website.

10. Analytics and performance technologies

Where enabled, we may use analytics technologies to understand how visitors interact with Acura Elite's Website.

These technologies can help us understand information such as:

• pages viewed;
• approximate number of visitors;
• traffic sources;
• device and browser type;
• time spent on pages;
• navigation through the Website;
• interactions with Website features;
• product or service interest;
• enquiry and quote activity;
• Website errors;
• conversion events; and
• general Website performance.

Where consent is legally required, analytics technologies will not be activated until you provide the relevant consent.

Where applicable law permits certain analytics without consent, we may use those technologies in accordance with the relevant legal requirements.

11. Advertising and marketing technologies

Acura Elite may advertise its products and services using third-party advertising platforms.

Depending on the advertising services currently enabled on our Website, marketing technologies may be provided by organisations such as:

• Meta;
• Google;
• Microsoft; and
• other advertising, social media or measurement providers.

Advertising technologies may be used to:

• determine whether an advertisement resulted in a Website visit;
• measure advertising campaign performance;
• measure enquiries, purchases or quote requests;
• limit repeated advertising;
• understand advertising audiences;
• build advertising audiences;
• show advertisements to people who have previously interacted with our Website;
• provide more relevant advertising; and
• improve marketing performance.

Where legally required, these technologies are only activated after you consent to the relevant cookie category.

If you reject marketing cookies, you may still see Acura Elite advertisements, but those advertisements may be less personalised and our ability to measure their effectiveness may be reduced.

12. Google Consent Mode and other consent integrations

Where applicable, our consent platform may communicate your privacy choices to third-party services through consent-management integrations.

For example, where Google technologies are used, Google Consent Mode may communicate whether relevant categories of consent have been granted or denied.

Similar consent mechanisms may be used for other advertising providers.

These mechanisms help participating services adjust their behaviour according to the consent choice you have made.

The existence of a consent mode does not replace your right to make a privacy choice through our consent interface.

13. Embedded content and third-party services

Some pages may contain third-party content or services, such as:

• videos;
• social media content;
• maps;
• forms;
• chat tools;
• scheduling tools;
• payment services; or
• other external integrations.

Third parties may use their own cookies or similar technologies when their content is loaded.

Where required, third-party content capable of placing non-essential cookies may be blocked until you provide the necessary consent.

Third-party providers are responsible for their own privacy practices. We recommend reviewing their privacy and cookie information where relevant.

14. Your consent choices

Where applicable, our Website provides a cookie consent interface through Pandectes.

Depending on your region and our current configuration, you may be able to:

Accept all
Allow the use of all available cookie categories.

Decline / Reject non-essential cookies
Continue using the Website without consenting to non-essential cookies.

Manage preferences
Choose individual categories of cookies that you wish to allow.

Strictly necessary cookies may remain active regardless of your selection because they are required for the operation, security or privacy management of the Website.

Where prior consent is legally required, refusing optional cookies should be as accessible as accepting them.

Consent is not intended to be inferred merely because you continue browsing the Website.

15. Withdrawing or changing consent

Where processing is based on consent, you have the right to withdraw that consent at any time.

Withdrawing consent does not affect the lawfulness of processing that occurred before your consent was withdrawn.

You can reopen our cookie or privacy preference centre using the Cookie Settings, Privacy Settings or equivalent link or consent widget available on the Website.

You can then change your preferences and save your new selection.

Where appropriate, withdrawing consent will prevent the relevant technologies from being used for future activity.

It may not automatically remove information previously collected by a third party. Your rights regarding previously collected personal information are explained further in our Privacy Policy and in the privacy information provided by the relevant third party.

16. European Economic Area

For visitors in the European Economic Area, our use of cookies and similar technologies may be subject to:

• the EU General Data Protection Regulation;
• applicable national data protection legislation; and
• applicable electronic communications and ePrivacy rules.

Where required, non-essential cookies and tracking technologies are blocked until you provide valid consent.

Consent must be freely given, specific, informed and unambiguous.

You are able to reject non-essential cookies and withdraw consent after giving it.

Strictly necessary technologies may be used without consent where an applicable legal exemption permits their use.

17. United Kingdom

For visitors in the United Kingdom, our use of cookies and similar storage technologies may be subject to the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR), as amended.

Where consent is required under UK law, we seek consent before using non-essential storage or access technologies.

Cookies that are strictly necessary for a service expressly requested by a visitor may be used without consent where the relevant exemption applies.

Acura Elite maintains records of consent where appropriate to demonstrate compliance.

18. Switzerland

For visitors in Switzerland, we may apply consent and transparency controls in accordance with applicable Swiss data protection and telecommunications requirements, including the Swiss Federal Act on Data Protection where applicable.

Our consent system may use an opt-in approach for non-essential technologies for Swiss visitors.

19. Canada

Visitors in Canada may have rights under federal or provincial privacy legislation, including PIPEDA and, where applicable, provincial privacy legislation such as Québec privacy requirements.

Where consent is required for non-essential tracking or processing, we use our consent management system to provide appropriate choices.

20. Brazil

Visitors in Brazil may have rights under the Lei Geral de Proteção de Dados (LGPD).

Where consent is the appropriate legal basis for optional tracking technologies, visitors may be asked to provide consent before such technologies are enabled.

Where another legal basis applies, processing will be carried out in accordance with applicable law.

21. United States privacy rights

Certain US state privacy laws provide consumers with rights relating to the use, disclosure, sale or sharing of personal information and the use of personal information for targeted advertising.

These rights depend on factors including:

• the visitor's state;
• whether the relevant legislation applies to Acura Elite;
• the type of personal information involved; and
• the purpose for which it is processed.

Acura Elite does not sell personal information for monetary payment.

However, some US privacy laws define terms such as "sale", "sharing", "targeted advertising" or "cross-context behavioural advertising" broadly. In some circumstances, allowing advertising or analytics providers to receive identifiers or Website activity for advertising purposes could fall within one of these definitions even where no money is exchanged.

Where applicable, visitors may therefore be given the ability to opt out of:

• sale of personal information;
• sharing of personal information;
• targeted advertising; or
• certain advertising-related processing.

Where available, these rights can be exercised through our privacy preference system or Do Not Sell or Share My Personal Information mechanism.

Providing this facility does not mean that Acura Elite necessarily "sells" personal information under any particular law.

22. Global Privacy Control

Our consent management system supports Global Privacy Control ("GPC") signals.

GPC is a browser or device-level privacy signal that can communicate a user's preference regarding the sale or sharing of personal information.

Where applicable law requires us to recognise a valid GPC signal, and our systems are capable of doing so, the signal will be treated as an applicable opt-out preference.

A GPC signal may affect advertising or data-sharing activities but does not necessarily disable all cookies.

Strictly necessary cookies may continue to operate.

23. Other countries and regions

Visitors from other countries may have additional rights under local privacy and electronic communications legislation.

This may include privacy legislation in jurisdictions such as:

• Australia;
• New Zealand;
• Japan;
• Singapore;
• Hong Kong;
• South Africa;
• Turkey;
• Thailand;
• United Arab Emirates;
• India;
• China; and
• other territories in which privacy legislation applies.

The applicable requirements vary substantially between jurisdictions.

Where appropriate, our consent management platform may use a visitor's general region to determine whether an opt-in, opt-out or other consent model should be applied.

Nothing in this Policy is intended to restrict any mandatory rights available to you under applicable local law.

24. Do Not Sell or Share My Personal Information

Where applicable, our Website may provide a Do Not Sell or Share My Personal Information, Do Not Sell My Data or similarly named privacy control.

This mechanism may allow eligible visitors to opt out of certain advertising, sharing or data-processing activities.

The precise terminology displayed may vary because privacy legislation uses different terminology between jurisdictions.

Eligible visitors may also be able to use GPC or other recognised preference signals.

25. Managing cookies through your browser

In addition to our Website privacy controls, most browsers allow you to manage cookies directly.

Depending on your browser, you may be able to:

• view stored cookies;
• delete individual cookies;
• delete all cookies;
• block cookies;
• block third-party cookies;
• clear cookies when closing your browser; or
• control site-specific cookie permissions.

Browser settings operate separately from our Website consent system.

Blocking all cookies may prevent certain parts of our Website from operating correctly. For example, shopping cart, localisation, security or checkout functionality may be affected.

26. Consent records

Where you provide, reject or customise consent through our Pandectes privacy controls, a record of that choice may be maintained.

The record may contain information such as:

• an anonymous or pseudonymous consent identifier;
• the consent categories selected;
• whether consent was accepted, rejected or customised;
• the date and time of the decision;
• consent configuration or policy version; and
• limited technical or regional information required to operate or demonstrate the consent process.

These records may be retained so that we can:

• remember your preferences;
• demonstrate that consent was obtained;
• respond to privacy enquiries;
• investigate complaints; and
• comply with legal obligations.

27. Cookie retention periods

Different cookies remain on your device for different periods.

Some cookies are deleted when you close your browser, while others may remain for days, months or longer.

Retention periods are determined according to factors such as:

• the purpose of the cookie;
• technical requirements;
• legal requirements;
• the service provider's configuration; and
• the period for which the information remains necessary.

Where available, the current retention or expiry period for individual cookies is shown in our Cookie Declaration.

We periodically review the technologies used on our Website and aim not to retain information longer than is necessary for the relevant purpose.

28. International transfers

Some technology providers used by our Website may process information outside the United Kingdom or the country in which you are located.

For example, technology or advertising providers may operate infrastructure internationally.

Where personal data is transferred internationally, Acura Elite and its relevant service providers will take appropriate measures where required by applicable data protection law.

Depending on the circumstances, safeguards may include:

• adequacy regulations or adequacy decisions;
• standard contractual clauses;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved contractual clauses; or
• another lawful transfer mechanism.

Further information about international transfers of personal data is available in our Privacy Policy.

29. Children

Acura Elite's Website is primarily intended for customers, businesses, organisations, clubs, venues, agencies and people seeking information about our products and services.

Although Acura Elite equipment may be used at schools, academies, youth clubs and events attended by children, our Website is not intended to use behavioural advertising technologies to knowingly profile children in breach of applicable law.

Where we become aware that additional consent or parental authorisation requirements apply, we will take reasonable steps to comply with them.

30. Personal data collected through cookies

Information obtained through cookies or similar technologies may constitute personal data where it identifies, relates to or can reasonably be linked with an individual or device.

This information may include:

• IP address;
• device identifiers;
• browser information;
• operating system information;
• approximate location derived from an IP address;
• Website activity;
• page views;
• referring URLs;
• advertising identifiers;
• conversion information; and
• cookie or consent identifiers.

How Acura Elite processes personal data more generally is explained in our Privacy Policy.

31. Our lawful bases for related personal data processing

The legal basis for processing personal data associated with cookies depends on the purpose and applicable legislation.

Where we request consent for cookies or related processing, our legal basis may be your consent.

For strictly necessary technologies and associated processing, we may rely where appropriate on:

• performance of a contract;
• compliance with a legal obligation;
• our legitimate interests in operating, protecting and securing our Website; or
• another lawful basis available under applicable legislation.

Where cookie-specific legislation requires consent before accessing or storing information on your device, we will not rely on another GDPR lawful basis as a substitute for obtaining the required cookie consent.

32. Changes to cookies and technologies

The services and technologies used on our Website may change.

We may:

• install new Shopify apps;
• remove existing services;
• change analytics providers;
• change advertising providers;
• introduce new Website functionality; or
• update our privacy configuration.

Our Cookie Declaration and consent management system may therefore change as new technologies are identified.

Where a material change affects the consent previously provided, we may ask visitors to make a new consent choice.

33. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• changes to our Website;
• changes to technology;
• changes to the cookies we use;
• changes to third-party services;
• changes to our business operations;
• regulatory guidance; or
• changes in applicable law.

The date at the top of this Policy shows when it was most recently updated.

Where changes are significant and renewed consent is required, we may display our consent interface again and request a new privacy choice.

34. Your privacy rights

Depending on your location and the applicable law, you may have rights relating to personal data obtained through cookies or similar technologies.

These may include rights to:

• obtain information about processing;
• access your personal data;
• correct inaccurate personal data;
• request deletion;
• restrict certain processing;
• object to certain processing;
• withdraw consent;
• request data portability;
• opt out of certain sale, sharing or targeted advertising activities; and
• lodge a complaint with an applicable data protection authority.

Further information about these rights and how to exercise them is available in our Privacy Policy.

35. Complaints

If you have concerns about how Acura Elite uses cookies or personal information, please contact us first so that we can investigate the matter.

UK residents also have the right to complain to the Information Commissioner's Office (ICO).

Visitors outside the United Kingdom may have the right to complain to the data protection or privacy regulator responsible for their country or region.

36. Contact us

If you have any questions about this Cookie Policy, our use of cookies, your consent preferences or your privacy rights, please contact:

Acura Elite Ltd
2 Skinners Lane
Chelmsford
Essex
CM2 8RH
United Kingdom

Email: marketing@acuraelite.com
Website: www.acuraelite.com

37. Relationship with our Privacy Policy

This Cookie Policy relates specifically to cookies, tracking technologies, device storage and related consent.

Our broader processing of personal data is governed by our Privacy Policy.

If you provide information directly to Acura Elite through a quote request, contact form, order, booking, email, telephone call or other interaction, please refer to our Privacy Policy for further information about how that personal data is processed.