Last updated: 29/05/2026

Business name: Acura Elite Ltd

Website: www.acuraelite.com

Email: marketing@acuraelite.com

Address: 2 Skinners Lane, Chelmsford, Essex, CM2 8RH

1. Introduction

Acura Elite respects your privacy and is committed to
protecting your personal data.

This Privacy Policy explains how we collect, use, store and
protect personal information when you visit our website, make an enquiry,
request a quote, hire or purchase equipment, attend an event where Acura Elite
equipment is used, or communicate with us.

This policy applies to website visitors, customers,
prospective customers, suppliers, venue partners, event organisers, agencies,
football clubs and other individuals who interact with Acura Elite.

2. Who we are

Acura Elite rents and sells elite football training and
entertainment equipment across the UK and globally. We work with football
clubs, brands, venues, festivals, agencies, schools, corporate clients and
private event organisers.

For data protection purposes, Acura Elite is the data
controller for the personal information we collect and process.

3. Personal data we collect

We may collect the following types of personal data:

Contact details

Name, email address, phone number, company name, job title, billing address,
delivery address and event location.

Enquiry and booking details

Information about your event, venue, hire dates, equipment requirements,
expected attendance, site access, setup requirements and communication history.

Payment and transaction information

Invoice details, payment status and purchase or hire history. We do not store
full card details unless clearly stated and handled by a secure payment
provider.

Website and technical data

IP address, browser type, device type, website pages visited, enquiry form
activity and cookie preferences.

Marketing preferences

Whether you have agreed to receive marketing updates and your communication
preferences.

Event-related information

Photographs, videos, testimonials or feedback where you have provided consent
or where we have another lawful basis to use such content.

Insurance, safety or incident information

Where relevant, we may collect incident reports, accident details, witness
information or health and safety records connected to equipment use.

4. How we collect personal data

We collect personal data when you:

• submit an enquiry form.
• request a quote.
• book or purchase
  equipment.
• contact us by phone,
  email, website, social media or messaging platform.
• attend an event involving
  our equipment.
• sign an equipment use
  document or booking agreement.
• subscribe to marketing
  updates
• interact with our website
  or online advertising.

We may also receive personal data from event organisers,
venues, agencies, corporate clients, schools, clubs, suppliers and delivery
partners.

5. How we use your personal data

We use personal data to:

• respond to enquiries.
• prepare quotes and
  proposals.
• process bookings, hires
  and purchases.
• deliver, install, collect
  or maintain equipment.
• manage payments, invoices
  and accounts.
• provide customer support.
• assess event suitability
  and safety requirements.
• manage risk, insurance and
  incident reporting.
• improve our website,
  services and customer experience.
• send marketing
  communications where permitted.
• comply with legal, tax,
  insurance and regulatory obligations.
• protect our business,
  customers, users and equipment.

6. Lawful bases for processing

We rely on one or more of the following lawful bases:

Contract

To provide quotes, process bookings, supply equipment and manage customer
relationships.

Legitimate interests

To operate and improve our business, respond to enquiries, manage safety,
prevent misuse of equipment, protect our property and communicate with business
customers.

Consent

For certain marketing communications, photography, video use, cookies or
promotional content where consent is required.

Legal obligation

To comply with tax, accounting, insurance, health and safety, legal or
regulatory requirements.

7. Marketing communications

We may send marketing communications about Acura Elite
services, equipment, events, offers and updates where you have opted in or
where we are permitted to do so under applicable law.

You can unsubscribe at any time by using the unsubscribe
link in our emails or by contacting us directly.

We do not sell personal data to third parties.

8. Cookie Policy

This Cookie Policy explains how Acura Elite uses cookies and
similar technologies on our website.

Cookies are small files placed on your device when you visit
a website. They help the website function, improve performance and support
analytics or marketing.

8.1. Cookies and website tracking

Our website may use cookies and similar technologies to
operate the website, analyse performance, improve user experience and support
marketing.

Where required, we will ask for your consent before placing
non-essential cookies. The ICO explains that cookies involving personal data
may also require UK GDPR compliance, and non-essential cookie use should be
handled transparently.

8.2. Types of cookies we use

Essential cookies

Required for the website to work properly.

Analytics cookies

Help us understand how visitors use the website.

Marketing cookies

May be used to personalise advertising or measure campaign performance.

Preference cookies

Remember choices such as cookie settings or form preferences.

8.3. Consent

We will ask for your consent before using non-essential
cookies where required.

You can change your cookie preferences at any time using our
cookie settings tool.

8.4. Third-party cookies

Some cookies may be placed by third-party providers such as
analytics, advertising, embedded video or social media platforms.

8.5. Managing cookies

You can manage cookies through your browser settings.
Blocking some cookies may affect website functionality.

9. Sharing personal data

We may share personal data with:

• payment processors.
• accountants and
  professional advisers.
• insurers and claims
  handlers.
• delivery, installation or
  logistics partners.
• IT, website and cloud
  service providers.
• event organisers, venues
  or agencies where necessary.
• legal or regulatory
  authorities where required.
• emergency services where
  necessary for health and safety.

We only share personal data where necessary and appropriate.

10. International transfers

Where personal data is transferred outside the UK, we will
ensure appropriate safeguards are in place in accordance with data protection
law.

11. How long we keep personal data

We keep personal data only for as long as necessary.

Typical retention periods include:

• enquiry records: up to 24
  months.
• customer and booking
  records: up to 7 years for tax, accounting and legal purposes.
• incident and safety
  records: up to 6 years or longer where required by insurers or law.
• marketing data: until you
  unsubscribe or request deletion.
• website analytics data:
  according to the relevant cookie or analytics settings.

12. Your rights

You may have the right to:

• access your personal data.
• correct inaccurate data.
• request deletion.
• object to processing.
• restrict processing.
• request data portability.
• withdraw consent where processing
  is based on consent.
• complain to the
  Information Commissioner’s Office.

To exercise your rights, contact us at: marketing@acuraelite.com

You can also contact the ICO if you are unhappy with how we
use your personal data.

13. Children’s personal data

Our services may be used at events involving children,
schools, youth clubs or football academies. Where children are involved, we
expect the hiring customer, organiser, school, club or venue to obtain any
necessary parental permissions and provide suitable supervision.

We do not knowingly collect personal data from children
through our website without appropriate consent.

14. Photography and video

We may take or use photographs or video at events for
marketing, website, social media or promotional purposes only where we have
permission or another lawful basis to do so.

Where an event organiser provides content to us, they must
confirm that they have obtained all necessary permissions from participants,
parents, guardians, staff and attendees.

15. Data security

We use appropriate technical and organisational measures to
protect personal data against unauthorised access, loss, misuse or disclosure.

16. Updates to this policy

We may update this Privacy Policy from time to time. The
latest version will be published on our website.